I often hear our slings referred to in the singular as “Slingling“, and it always bugs me! From the very beginning, before we ever started our business, the word “slingling” in our house referred to a baby that was carried in a baby sling, any sling. Slingling is what my husband called our daughter when she was in a sling, which was pretty much all the time! SlinglingS (plural) is our brand name, or more correctly, Slinglings Baby Slings. Slinglings (plural with a capital S) is the brand and company, baby slings is what we make, a slingling (singular with a lower case s) is the baby. “Every baby should be a slingling” means that every baby deserves to be worn and carried next to a loving caregiver.